How It Works
Cull with intention. Edit with taste. Keep creative control.
PHAiTO's Culling & Editing Workflow helps photographers move from a full shoot to clean selects and consistent colour, without disrupting their existing workflow. From upload to delivery, here's exactly how the Ai photo culling and editing process works.
Start today with 1,000 free edits
PHAiTO is modular by design.
Cull, edit, or personalize your workflow as needed for each shoot.
Trained on 1M+ images across hundreds of cameras and real shooting conditions, PHAiTO delivers natural skin tones, balanced colour, and consistency across full sessions, including mixed lighting and flash.
PHAiTO moves beyond basic technical checks. When culling photos, it considers composition, framing, pacing, variety, and emotional weight so your shortlist feels curated rather than automated.
Upload your preset, answer a few quick visual questions, and PHAiTO creates a tailored starting point that adapts to each scene while staying true to your look.
The PHAiTO Workflow
PHAiTO fits into your existing process without replacing it. Here's how it works from start to finish.
Upload Your Images
Open PHAiTO and upload your RAW files or Lightroom Catalog directly. No export or format conversion required, just drag and drop.
Choose your workflow
For culling, choose how tight you want the selects and optionally add a creative prompt. For editing, choose a PHAiTO Look or your personalized profile.
Send and Process
PHAiTO processes your images automatically. Typical turnaround is under 20 minutes for 1,000 images, available 24/7. You'll be notified when your results are ready.
Download and Review
Download your results and open them in Adobe Camera Raw or Lightroom Classic. Culling results appear as stars, flags, or labels. Edits appear as developed settings you can review, adjust, and sync as usual.
You keep the final say.
What PHAiTO Considers
PHAiTO doesn't just check technical specs. It evaluates images the way an experienced editor would — looking for story, consistency, and quality.
When Editing, PHAiTO Prioritises:
- → Natural, accurate skin tones
- → True-to-scene colour
- → Cohesive results across the session
- → Mixed lighting correction
Edits are delivered as a strong starting point, not a locked final result.
When Culling, PHAiTO Considers:
- → Selecting the best of every sequence and groupings
- → Sharpness relative to the scene
- → Eyes open and expression quality
- → Composition and framing
- → Variety, to avoid repetitive images
- → Emotional weight and connection
The goal is a shortlist that tells a story, not just a filtered set.
Optional Enhancements
Optional features are included in all Subscriptions, and available as an add-on when you choose Pay as you Go.
Add extra tools only when you need them, and stay in control of both your workflow and your costs.
How PHAiTO Fits into Your Workflow
What You Send
RAW files or Lightroom Catalog
What You Receive
XMP sidecars or updated catalog
How It Shows Up
Stars or flags (culling), develop settings (editing)
What You Do Next
Review, adjust, and export
Your Look in ~60 Seconds
Quickly set up PHAiTO to match your personal editing style
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1
Upload your preset
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2
Answer a short visual survey
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3
Get a tailored starting point that adapts to each scene
PHAiTO also learns from your edits over time. Upload your corrections, and it matches you more closely with each session.
Tip: For faster learning, upload 1,500+ images.
Timing and Turnaround
PHAiTO is fast, and runs 24/7
~15min
Cull only
~20min
Edit only
~25min
Cull + Edit
Based on 1,000 images. Times may vary based on selected options and queue volume.
Ready to see how it works for your images?
Try PHAiTO with 1,000 free images. No credit card required. See how it fits into your workflow and handles real shooting conditions.
No credit card required.